Reinforcement learning first technological application to performance digital marketing.Find out more
Our mission is to increase marketing results with a Reinforcement learning Technology. Nowadays, marketers face targeting and customer acquisition challenges. NEDA reinvent the whole 'value chain' from data gathering to activation through an audience segmentation.
Reinforcement learning is an improvement of deep learning, it powers Google self driving car and emerged around 2017.
At NEDA, we use it to detect prospective buyers and target them. Our reinforcement learning algorithms keep learning in real-time to improve their performances by analysing behavioural signals such as clicks on our banners and purchases.
As a result we require less data than our competitors to acquire new consumers for our customers.